D Fly Fitness Studio adopted Wix as a solution to automate class booking and online payments for their new Aerial Yoga locations in Singapore. However, their newly created site needed a branding and design makeover (to improve the customer experience). The overall site structure also required a financial flow design to align with their franchise business model. An associate referred the business owners to GoldenByte Consulting to help them improve their site and to design a website structure that met their business and financial requirements.
First, we proposed a multi-site design to enable different financial transaction flows for the different business franchise locations. The design also included a single, unifying landing page to ensure that their customers saw the “parent company” name and branding. We next designed a common site structure and content model for each location to optimize the customer experience. To differentiate each location, we proposed different site branding, since subscription plans could only be used at the specific location where they were purchased. Finally, we designed a content model that enabled the business staff to maintain key business information (class offerings and schedule, instructor profiles, etc.) without the need for our involvement.
After the initial project was complete, the Partners retained our ongoing services for Technical Support. With hundreds of customers at each location, and a fast-growing number of locations, website performance is critical to their business operations. GoldenByte Consulting provides round-the-clock support to ensure that the site and the mobile app are operational 24/7/365 and that any customer issues were quickly resolved or escalated to Wix Support.
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