Case Study: AWS Singapore
Business Situation
AWA Singapore is a membership community organization catering to women in Singapore of all nationalities, especially women and their families moving to Singapore for short-term work assignments (expats). AWA Singapore organizes various events for recreation, education, and general support for relocated families. Their website serves as a focal point for all event promotion, registration, and payment transactions (where applicable).
The current site was created almost 10 years ago and was based on the ASP.NET framework. AWA Singapore made a large initial investment to create the custom site as well as a large recurring annual cost to maintain and operate the site. With the advent of modern Content Management Systems (CMS), the organization embarked on a project to migrate their current site to a CMS that not only matched all of their current site functionality but also delivered this functionality for a much smaller ongoing investment. They chose the Wix platform based on the recommendation of a member with some prior experience with the platform.
Our Approach and Solution
The initial challenge for this project was to first understand all current business processes associated with their current website and to then map those processes to “off the shelf” functionality of the Wix platform. Where possible, processes that had been highly customized over time were standardized, thus allowing more processes to be mapped to standard Wix functions. Where a Wix process could not be identified, workarounds were put in place.
Having mapped all current processes to a standard Wix function, we then created a simple Brand Board based on their current site branding, supplementing it with typography options which were not available with the prior web framework. Next, we created data-driven pages for each section of the prior website, enabling organization staff to maintain the site content from Wix Collections (databases) without requiring the editing of site pages in the Editor. With all organization staff being volunteers, except for the General Manager – our Client, it was critical to create a website where long-term content management was easy and efficient.
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